Daniel Harding



Dan Harding received his BFA from the University of Utah in 1980 and his Chartered Life Underwriter degree from the American College in 1993. Dan has received numerous industry and company awards over his career, most recently the GAMA Platinum Agency award. Dan has his Utah State Insurance License, and the FINRA Series 6, 7, 63, 65, 26 & 24 Registered Principal).

Dan formed Harding Financial Partners, Inc. in April 2009 after a 2 year Managing Partner appointment with Securian Financial, which was preceded by a 27 year career with AXA Advisors, LLC.

Dan’s strengths have revolved around the implementation of training, recruiting and fee-based financial planning platforms at AXA Advisors, LLC. Additionally, as the Managing Director of Life Sales, Western Division he facilitated Life Insurance concepts, support and sales throughout the entire Western United States. Dan performed consultative sales support, training and marketing of AXA Equitable proprietary Life Insurance portfolio. Dan managed the operations of the Salt Lake City, Utah branch office for AXA/Equitable for many years.

Dan currently serves on the Opportunity Scholar board of directors at the Eccles School of Business at the University of Utah, where he also is a guest lecturer in their ‘Top Jobs’ program.

Dan resides in Salt Lake City, Utah. He enjoys fishing, outdoor activities and plays the bagpipes in the Utah Pipe Band. Additionally, Dan and his wife Elaine are active in their local Church and are the parents of 3 children and have nine grandchildren.